On November 12, Google released it’s first ever Search Engine Optimization Starter Guide.
I have to say, I went into the document as a skeptic. After all, why would you ask the other team how to beat them? However, I was really impressed by the document.
The SEO Starter Guide runs through the basics of SEO, [...]
I am still not on the vertical search bandwagon. I know it’s the latest buzz word in the search engine marketing community, but I am not sold that it’s the Google Killer as some would believe.
Vertical search is not new. It has been around for many years. It’s only now that it’s “blog worthy” [...]
Today Google announced: Quality Score Improvements .
The Key Points, according to Google:
Quality Score will now be more accurate because it will be calculated at the time of each search query
Keywords will no longer be marked ‘inactive for search’
First page bid’ will replace ‘minimum bid’ in your account
Source: http://adwords.blogspot.com/2008/08/quality-score-improvements.html
The minimum bid will be replaced with [...]
Google announced in an email to advertisers today that “the AdWords pay-per-action beta test will be retired”.
“Starting the last week in August, your pay-per-action campaigns will no longer be active, and any ads in your campaigns will stop running. As a result, you will no longer be able to edit or create pay-per-action campaigns.”
This move [...]
Today, Yahoo and Google officially announced a non-exclusive agreement. This agreement “enables Yahoo! to run ads supplied by Google alongside Yahoo!’s search results”, per Yahoo
The move comes as no surprise to many. In early April, Yahoo conducted a limited test of Google’s Adsense on Yahoo Search.
Google quickly followed today’s announcement with it’s anti-monopoly case for [...]
Continue reading about Advertisers should opt out of Google Ads on Yahoo!
