Pay-per-click is much more than paid advertising. Not only is PPC the best return on marketing investment available, but it is, or should be, at the heart of all marketing campaigns.
With pay-per-click, there is very little guess work in marketing.
However, the trouble arises when traditional advertisers do not understand or believe in the power [...]
Continue reading about Marketing lessons learned form pay-per-click analytics
Universal Search is the blended results Google announced last year. The official announcement was May 16, 2007. The new search results blend listings from news, video, images, maps, and the traditional “blue links”.
Google’s Universal Search has still not exploded on to the travel segment as I expected it would 6 months ago, but that [...]
Continue reading about Many travel companies still not taking advantage of Universal Search
Let’s take a minute to remember some of the great Google Products that did not make it over the years. Below are some of my favorites.
Google TiSP
This was to be the ultimate cure for not having an available internet connection. Google TiSP allowed customers to utilize the mechanisms of local municipal sewage system in [...]
In the early stages of Google, the search results were clean and simple. In fact, that is what made it so brilliant. While Yahoo covered your page with ads, images, and personalization, people preferred the simplistic approach to Google.
Google is fading away from what they were so good at: Simplicity.
On March 3rd Google announced “teleporting”, [...]
Google’s Marissa Mayer, Vice President of Search Products & User Experience, revealed on the Today Show some recent Google Trends for 2007.
Fastest Rising US Searches
1. IPhone
2. Webkinz
3. TMZ
4. Transformers
5. YouTube
6. Club Penguin
7. MySpace
8. Heroes
9. FaceBook
10. Anna Nicole Smith
Presidential Candidates Searches
1. Ron Paul
2. Fred Thompson
3. Hillary Clinton
Top Google searches of 2007
