February 5, 2010 5 Comments
I am asked often, as pay-per-click “professional”, why do I not use bid management software. Arguing against PPC automation is often futile in the search marketing community. We are often bombarded with software vendors that seem to dominate the conversation. Our voice, from an in-house perspective, is often shunned.
First, let me clear up one misconception [...]
December 4, 2009 1 Comment
On Monday, December 7, I will be speaking at Search Engine Strategies Chicago. My session is Point/Counterpoint: DIY SEM - The Pros & Cons, where we will discuss when and if you should bring PPC in-house. Joining me on this panel are two other great minds: Maia Benson with LexisNexis and Ryan Gibson of The [...]
August 19, 2009 No Comments
The life of an in-house search engine marketer is much different than that of agency work. The politics and red-tape involved with corporations can be complex and require strong personalities.
Within larger corporations search marketing, or any type of online marketing, is sometimes not given the credibility that it needs. A specific skill set is needed [...]
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