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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
in-house
February 18, 2010 Comments Off
Although I discussed my job very little on this blog, I have spent the last 4 years as a Senior Online Marketing Manager in the travel industry. As of today, I am phasing out of this position. The position taught me a lot and I am very grateful for the friends I have made during [...]
February 5, 2010 Comments Off
I am asked often, as pay-per-click “professional”, why do I not use bid management software. Arguing against PPC automation is often futile in the search marketing community. We are often bombarded with software vendors that seem to dominate the conversation. Our voice, from an in-house perspective, is often shunned. First, let me clear up one [...]
December 4, 2009 1 Comment
On Monday, December 7, I will be speaking at Search Engine Strategies Chicago. My session is Point/Counterpoint: DIY SEM – The Pros & Cons, where we will discuss when and if you should bring PPC in-house. Joining me on this panel are two other great minds: Maia Benson with LexisNexis and Ryan Gibson of The [...]
August 19, 2009 Comments Off
The life of an in-house search engine marketer is much different than that of agency work. The politics and red-tape involved with corporations can be complex and require strong personalities. Within larger corporations search marketing, or any type of online marketing, is sometimes not given the credibility that it needs. A specific skill set is [...]
July 19, 2007 4 Comments
If you are looking for someone to manage search engine operations for your company, you do not want an SEO. SEO is the title used by novices. SEO is what they call themselves when they know how to change Meta tags. SEO’s will tell you they have doubled your visitors in 2 months. Marketers will [...]
June 28, 2007 4 Comments
Pay-per-click bid management software is a great solution. A bid management tool is a software application that allows advertisers to manage pay-per-click keyword bidding. These tools are a great way to manage large campaigns. Bid management software helps advertisers control spending and get maximum value from the lowest budget bidding. By alerting advertisers of errors [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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