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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
News
May 30, 2012 2 Comments
Today Google introduced Google+ Local. This affectively puts an end to what we currently know as Google Places. Below are some of the highlights from the recent announcement. Zagat Reviews – This was bound to happen after Google acquired Zagat in September, 2011 Local tab – By going directly to https://plus.google.com/local, users will be taken [...]
April 27, 2012 No Comments
It’s been quite a busy week for Google AdWords. There have been lots of PPC changes. Most for good, but then there is the “improvements” to match types. Google announced new matching behavior for phrase and exact match keywords on April 17th. According to the announcement: “This will change soon. Starting in mid-May, phrase and [...]
March 25, 2012 No Comments
There have been quite a few changes to Google AdWords over the past month, below is a brief summary. As always, let me know if you have any questions. New Display Network Tab
January 30, 2012 1 Comment
As a follow-up to the recent posts on Google privacy changes, I wanted to share with you a local story. I was asked a few questions on Google for a Nashville’s WKRN, below is the video. For more details on the story, you can find the complete online article here: http://www.wkrn.com/story/16611111/whats-behind-googles-new-privacy-policy
January 28, 2012 No Comments
As I mentioned in an earlier post, Google has made a significant change to their privacy policy. The end-result is all of your information will be shared across all Google platforms, including Calendar, Gmail, and YouTube. Below are a few things you will see over the next few weeks, if you have not already. Policy [...]
January 25, 2012 1 Comment
Google announced a new update to its privacy policy recently that may (or may not) be an improvement. The new change “allows” Google to combine our information and history across one large channel, effective March 1. Google’s new policy combines 60 different policies across multiple Google avenues into one main privacy policy. To the average [...]
January 10, 2012 No Comments
Today, Google announced a major change to search engine results. This is probably one of the most significant changes I’ve seen to Google in quite a while. The new “Search Plus Your World” features begin rolling out immediately. The idea behind this new feature integrates traditional search results with shared items from a user’s network [...]
September 25, 2011 1 Comment
Over the next few weeks, I will be writing about “Social Signals in Search”. The fact is, what you do in Facebook, Twitter and Google+ directly affects search. How your site is found, indexed, and displayed is connected to social. I will dive into some of these specific areas moving forward. For now, I am [...]
September 5, 2011 Comments Off
Google is in the process of making some significant changes for advertisers. Two that have really intrigued me the most are: Ads showing at bottom of search results and top of page bid estimates. Ads at Bottom of Results A Search Engine Land reader recently found cases where additional ads were being displayed at the [...]
July 29, 2011 3 Comments
Google recently announced Page Speed Service, an online service that helps webmasters speed up the loading time of their web pages. Currently, Google is offering this service to a limited amount of subscribers, free of charge. Eventually this will lead to a paid service. Google has not indicated the on-going going cost of Page Speed, [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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