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AdWords Changes: Bottom Ads & Top Page Bid Estimates

September 5, 2011 No Comments

Google is in the process of making some significant changes for advertisers. Two that have really intrigued me the most are: Ads showing at bottom of search results and top of page bid estimates. Ads at Bottom of Results A Search Engine Land reader recently found cases where additional ads were being displayed at the [...]

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Google introduces Page Speed Service

July 29, 2011 3 Comments

Google recently announced Page Speed Service, an online service that helps webmasters speed up the loading time of their web pages. Currently, Google is offering this service to a limited amount of subscribers, free of charge. Eventually this will lead to a paid service. Google has not indicated the on-going going cost of Page Speed, [...]

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Google AdWords Express for Small Business

July 27, 2011 No Comments

In a continuing move to become more integrated in local business, Google introduces AdWords Express. Over the past year Google introduced Offers Places, after a failed attempt at purchasing Groupon, revamped Google Places, and added more local extensions to AdWords. Now, Google allows small businesses quick entry into the paid search market. AdWords Express was [...]

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Google+ Project

June 28, 2011 No Comments

On June 28th, Google announced their latest attempt at connecting us all together with The Google+ project. Google+ contains multiple new features designed to make these connections easier: +Circles, +Sparks, +Hangouts, +Mobile, and +Huddle. The ultimate question will these have a larger impact then previous attempts at social, such as Orkut, Buzz, and Google Wave. [...]

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Local Search Ranking Factors

June 8, 2011 1 Comment

For the past four years, David Mihm has surveyed some of the great minds in the search engine industry on local search. Every year the results are more and more complex, as are the local algorithms. This year’s results were even more intriguing because there have been so many changes within the local arena. I [...]

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