March 17, 2010 No Comments
As part of a constant education on the details of paid search, today I am focusing on AdWords’ policies.
Google’s paid search advertising program is guided by 3 main categories of text ad policies: Editorial, Content, and Link.
Text ads describe the product or service of an advertiser and usually contain action-oriented copy to drive traffic [...]
February 5, 2010 5 Comments
I am asked often, as pay-per-click “professional”, why do I not use bid management software. Arguing against PPC automation is often futile in the search marketing community. We are often bombarded with software vendors that seem to dominate the conversation. Our voice, from an in-house perspective, is often shunned.
First, let me clear up one misconception [...]
February 1, 2010 2 Comments
I discuss and write often about the Google Content Network. However, sometimes I forget to go bring it back to the basics.
What is the Google Content Network?
Google allows advertisers to place ads on “relevant” websites. This is the Content Network, a contextual targeting advertising network. Google analyzes each site’s content and matches that with [...]
January 22, 2010 No Comments
If you have caught any news this week you heard about the recent Massachusetts election. Scott Brown, Republican, defeated Democrat Martha Coakley in a race for the U.S. Senate seat formerly held by the late Ted Kennedy.
But what you may not have heard is the online marketing technique Brown used to win. Twitter? Maybe. YouTube? [...]
December 4, 2009 1 Comment
On Monday, December 7, I will be speaking at Search Engine Strategies Chicago. My session is Point/Counterpoint: DIY SEM - The Pros & Cons, where we will discuss when and if you should bring PPC in-house. Joining me on this panel are two other great minds: Maia Benson with LexisNexis and Ryan Gibson of The [...]
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