August 28, 2010 No Comments
I am not sure if I am on board with this yet, but below is the information on enhanced PPC.
Have you tried it yet?
July 31, 2010 No Comments
Trada is creating a lot of buzz in the search marketing community. In a simple definition, Trada brings crowdsourcing to pay-per-click marketing. I still have tons of questions and skepticism, but willing to see how it goes.
Google Ventures recently announced it has invested $5.75 million in Trada, see details here: http://trada.com/blog/2010/07/21/google-ventures-funding/
Check out the video [...]
June 30, 2010 No Comments
You have analyzed your campaign over and over. Adjusted bids, changed budget, added more keywords, researched negatives, and so much more. It is just not working.
The truth is you can over analyze online campaigns (search or non-search) to death, but if you are sending the visitors to bad landing pages, it does not matter. The [...]
June 15, 2010 No Comments
Here is a good illustration on how to setup and test and experimental test in AdWords. AdWords Campaign Experiments (ACE) allows users to test and measure changes within a campaign through low risks.
April 26, 2010 No Comments
Below is a simple, but great video on expanding your keyword list.
This video reminds us to separate AdGroups by relevant keywords. Although, it’s important to note, AdGroups should organized by text ads not keywords. However, in a perfect scenario these two should coincide. If a text ad does not match the keywords, [...]
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