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Pay Per Click

AdWords Editor 9.0

May 6, 2011 No Comments

Google recently announced the release on AdWords Editor 9.0. As always, they are leaps and bounds ahead of the competition. There are a multiple changes within the new release, below are a few of the highlights. Ad Sitelink Support – I am a big proponent of Ad Sitelinks. However, up until this point we were [...]

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That is the Wrong Question

April 24, 2011 3 Comments

I was talking with a potential client the other day about pay-per-click (PPC). After, several discussions on budget, demand and typical PPC topics, he asked me a question that I have heard hundreds of times. “What kind of traffic increase should I expect to see based on that budget?” That’s the wrong question. My response [...]

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$100 Credit for New Clients

April 11, 2011 No Comments

For those of you that have been following my updates for awhile, you know that I often preach the value of pay-per-click marketing. The return on ad spend (ROAS) is amazing when paid search is managed and optimized well. I will save the tips and tricks for managing a well-optimized for a later post. This [...]

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Google +1 More Questions than Answers

April 8, 2011 1 Comment

Google recently introduced a new feature to a search engine results page (SERP) called +1. The new button is a combination of social and search. +1 allows users to give a stamp of approval to specific links. Later, friends within their social circle will see the recommendation when they are scanning SERPs. At this point, [...]

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Google AdWords Search Stories

March 28, 2011 No Comments

In 2010, starting with the Super Bowl commercial Parisian Love , Google revealed a series of “Search Stories” . This resulted in many self-created and fun videos. As good as these videos were, there was one major item left out of Google’s efforts. They left out the value of AdWords. That’s now changed with some [...]

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