April 23, 2010 No Comments
A PPC search marketing account consists of campaigns, adgroups, and keywords. From an initial view, it would seem like the keywords are the heart and soul of a campaign. However, that can be very deceiving. Looking at keyword reports, without looking deeper, can prove to be a huge mistake.
Keywords are broken down into [...]
April 18, 2010 No Comments
I decided to follow Bill Seaver’s lead and start a video of the week. Unlike the videos on MicroExplosion.com, these new videos will focus on pay-per-click marketing.
Join me each week as I post some of my favorite tutorials, tips, or news videos as it relates to PPC.
The week’s video features Google’s Chief Economist, Hal [...]
March 25, 2010 1 Comment
A few years ago, I wrote an article on SearchEngineLand.com entitled “If Paid Search Isn’t Working Then You’re Doing Something Wrong”. I recently went back to read the article again, to see how current it was. It still holds up.
The fact is pay-per-click marketing should be working for you. If it is not working, then [...]
March 21, 2010 No Comments
Google AdWords offers several options for those who want to target their pay-per-click campaigns to specific regions or languages.
First, Google needs to know where the user’s location is before it can target the specific campaigns. Google uses a combination of several criteria to determine the geographic location of the searcher.
Google Domains – Google uses multiple [...]
March 17, 2010 No Comments
As part of a constant education on the details of paid search, today I am focusing on AdWords’ policies.
Google’s paid search advertising program is guided by 3 main categories of text ad policies: Editorial, Content, and Link.
Text ads describe the product or service of an advertiser and usually contain action-oriented copy to drive traffic [...]
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