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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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John can often be found at various events discussing online marketing ..more
Pay Per Click
May 6, 2011 No Comments
Google recently announced the release on AdWords Editor 9.0. As always, they are leaps and bounds ahead of the competition. There are a multiple changes within the new release, below are a few of the highlights. Ad Sitelink Support – I am a big proponent of Ad Sitelinks. However, up until this point we were [...]
April 24, 2011 3 Comments
I was talking with a potential client the other day about pay-per-click (PPC). After, several discussions on budget, demand and typical PPC topics, he asked me a question that I have heard hundreds of times. “What kind of traffic increase should I expect to see based on that budget?” That’s the wrong question. My response [...]
April 11, 2011 No Comments
For those of you that have been following my updates for awhile, you know that I often preach the value of pay-per-click marketing. The return on ad spend (ROAS) is amazing when paid search is managed and optimized well. I will save the tips and tricks for managing a well-optimized for a later post. This [...]
April 8, 2011 1 Comment
Google recently introduced a new feature to a search engine results page (SERP) called +1. The new button is a combination of social and search. +1 allows users to give a stamp of approval to specific links. Later, friends within their social circle will see the recommendation when they are scanning SERPs. At this point, [...]
March 28, 2011 No Comments
In 2010, starting with the Super Bowl commercial Parisian Love , Google revealed a series of “Search Stories” . This resulted in many self-created and fun videos. As good as these videos were, there was one major item left out of Google’s efforts. They left out the value of AdWords. That’s now changed with some [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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