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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
PPC
January 24, 2012 No Comments
Over the past two years, I have been a big fan of what Google has done with AdWords Ad Extensions. These extensions allow advertisers to expand the standard text ad with additional lines and details. Google Adwords Ad Extensions help searchers learn even more about product details and services. There is not an additional charge [...]
January 2, 2012 1 Comment
As we discussed in the prior post on Facebook advertising, an ad starts with a great image. After the user’s attention is grabbed it’s essential to follow-through with proper copy. The best Facebook ads consist of three important areas: Action, Offer, and User Benefits. Below I will cover these in more detail. 1. Action – [...]
December 6, 2011 4 Comments
I am starting a new series on Facebook advertising. I’ve had some great success with it lately, so I wanted to share some of the things I’ve learned during the process. Through my mistakes, I hope it will help you on your way. Today, we will start with ad images. The image in your Facebook [...]
September 14, 2011 No Comments
On Wednesday, September 14th (the date of this post) I spoke in New York City on one of my favorite topics: Remarketing. If you attended SMX East, among other places, you would have found me on a discussion panel called: ‘Will Retargeting & Remarketing Become Too Creepy?’ Retargeting is nothing new, its Google’s Remarketing, that [...]
September 5, 2011 No Comments
Google is in the process of making some significant changes for advertisers. Two that have really intrigued me the most are: Ads showing at bottom of search results and top of page bid estimates. Ads at Bottom of Results A Search Engine Land reader recently found cases where additional ads were being displayed at the [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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