|
|
Paid Search Marketing
Up to date on PPC?
Read the most recent blog posts on pay-per-click marketing ..more
Learn More
Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
PPC
July 27, 2011 No Comments
In a continuing move to become more integrated in local business, Google introduces AdWords Express. Over the past year Google introduced Offers Places, after a failed attempt at purchasing Groupon, revamped Google Places, and added more local extensions to AdWords. Now, Google allows small businesses quick entry into the paid search market. AdWords Express was [...]
July 18, 2011 2 Comments
Google is finally helping us answer the age old question: “Is the top paid listing worth the extra spending?” Recently, Google announced “Top vs. side” AdWords report segmentation. With this information search marketers are able to more quickly distinguish the performance of the various positions. It’s been touted for years by Google that the top [...]
May 6, 2011 No Comments
Google recently announced the release on AdWords Editor 9.0. As always, they are leaps and bounds ahead of the competition. There are a multiple changes within the new release, below are a few of the highlights. Ad Sitelink Support – I am a big proponent of Ad Sitelinks. However, up until this point we were [...]
April 24, 2011 3 Comments
I was talking with a potential client the other day about pay-per-click (PPC). After, several discussions on budget, demand and typical PPC topics, he asked me a question that I have heard hundreds of times. “What kind of traffic increase should I expect to see based on that budget?” That’s the wrong question. My response [...]
April 11, 2011 No Comments
For those of you that have been following my updates for awhile, you know that I often preach the value of pay-per-click marketing. The return on ad spend (ROAS) is amazing when paid search is managed and optimized well. I will save the tips and tricks for managing a well-optimized for a later post. This [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
|
|
|
