|
|
Paid Search Marketing
Up to date on PPC?
Read the most recent blog posts on pay-per-click marketing ..more
Learn More
Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
PPC
April 8, 2011 1 Comment
Google recently introduced a new feature to a search engine results page (SERP) called +1. The new button is a combination of social and search. +1 allows users to give a stamp of approval to specific links. Later, friends within their social circle will see the recommendation when they are scanning SERPs. At this point, [...]
March 28, 2011 No Comments
In 2010, starting with the Super Bowl commercial Parisian Love , Google revealed a series of “Search Stories” . This resulted in many self-created and fun videos. As good as these videos were, there was one major item left out of Google’s efforts. They left out the value of AdWords. That’s now changed with some [...]
January 11, 2011 No Comments
I’ve been noticing a few subtle (and not so subtle) changes lately with Google AdWords. If you have seen these changes before or know of any new changes, share them with. Display URL All Lower Case Google has acknowledged that they are in the process of changing the display URL on all ads to lower [...]
November 29, 2010 No Comments
Google recently announced Product Listing Ads. Product ads combine AdWords with the Google Merchant Center. Product Ads do not require any keywords or ad text to setup. They are automatically created based on the user search query matching up with products in the Merchant Account. See video below for a synopsis of Google Product Ads.
October 14, 2010 No Comments
The Display Campaign Optimizer is a recent tool by Google that optimizes ad placement based on a targeted CPA. The goal is to deliver as many conversions as possible at the lowest cost possible. The Display Campaign Optimizer takes into account landing page and ad quality, similar to the quality score formula. Because it’s on [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
|
|
|
