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Paid Search Marketing
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Search Engine Marketing
April 27, 2012 No Comments
It’s been quite a busy week for Google AdWords. There have been lots of PPC changes. Most for good, but then there is the “improvements” to match types. Google announced new matching behavior for phrase and exact match keywords on April 17th. According to the announcement: “This will change soon. Starting in mid-May, phrase and [...]
August 19, 2009 Comments Off
The life of an in-house search engine marketer is much different than that of agency work. The politics and red-tape involved with corporations can be complex and require strong personalities. Within larger corporations search marketing, or any type of online marketing, is sometimes not given the credibility that it needs. A specific skill set is [...]
September 6, 2007 Comments Off
The NFL season kicks off today with a big sigh of relief from the Ellis household. It is a family event for us. As a long-time sports fan, my wife is just excited as me. As I prepare myself for the game, I thought of a few football clichés that relate to pay-per-click marketing. It’s [...]
August 8, 2007 Comments Off
As a search engine marketer, measuring the return on investment has always been a necessity. It started out as a need to justify my job to executives who did not understand search marketing. Now, at least with me, I have proofed the importance of investing in search marketing. Through tracking ID’s and good analytics packages, [...]
July 19, 2007 4 Comments
If you are looking for someone to manage search engine operations for your company, you do not want an SEO. SEO is the title used by novices. SEO is what they call themselves when they know how to change Meta tags. SEO’s will tell you they have doubled your visitors in 2 months. Marketers will [...]
July 15, 2007 Comments Off
I must be ready for football, when I am making analogies between search marketing and Steve Spurrier. However, he is one of the best for a reason. Spurrier has always had the great ability to “coach ‘em up.” The University of South Carolina coach uses the “throw-to-the-spot” offense. It is a simple concept. Instead of [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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