August 19, 2009 No Comments
The life of an in-house search engine marketer is much different than that of agency work. The politics and red-tape involved with corporations can be complex and require strong personalities.
Within larger corporations search marketing, or any type of online marketing, is sometimes not given the credibility that it needs. A specific skill set is needed [...]
September 6, 2007 No Comments
The NFL season kicks off today with a big sigh of relief from the Ellis household. It is a family event for us. As a long-time sports fan, my wife is just excited as me.
As I prepare myself for the game, I thought of a few football clichés that relate to pay-per-click marketing.
It’s an [...]
August 8, 2007 No Comments
As a search engine marketer, measuring the return on investment has always been a necessity. It started out as a need to justify my job to executives who did not understand search marketing. Now, at least with me, I have proofed the importance of investing in search marketing. Through tracking ID’s and [...]
July 19, 2007 4 Comments
If you are looking for someone to manage search engine operations for your company, you do not want an SEO.
SEO is the title used by novices.
SEO is what they call themselves when they know how to change Meta tags.
SEO’s will tell you they have doubled your visitors in 2 months. Marketers will look at revenue [...]
July 15, 2007 No Comments
I must be ready for football, when I am making analogies between search marketing and Steve Spurrier. However, he is one of the best for a reason. Spurrier has always had the great ability to “coach ‘em up.”
The University of South Carolina coach uses the “throw-to-the-spot” offense. It is a simple concept. Instead of [...]
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