The New SEO

December 16, 2009 6 Comments

If your idea of search engine optimization is meta tags, site submissions, and keyword stuffed content, then keep reading.
The fact is many of the old SEO tactics are dead. It is not to say you can’t still use meta tags and submit your sites to search engines. Those tactics, if done properly, won’t hurt. [...]

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Optimizing for Google Caffeine

November 17, 2009 No Comments

What is Caffeine?
In August, Google announced they were “working on a secret project”. This project is commonly known as Caffeine.
“It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

Caffeine does not affect the user interface. The average person, the person not [...]

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Bing and Google to Integrate Twitter in Search

October 21, 2009 1 Comment

Google and Microsoft announced today they are working with Twitter to improve the user experience. Both search companies plan to integrate “real-time” tweets into their search results.
Microsoft’s announcement is found on their search blog:
“…today at Web 2.0 we announced that working with those clever birds over at Twitter, we now have access to [...]

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SES San Jose 09 - 7 Deadly Sins of Landing Page Design

August 14, 2009 1 Comment

On Day 2 of Search Engine Strategies San Jose , one of my favorite sessions featured Tim Ash.

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Tim Ash is the President and CEO of SiteTuners.com . He is also the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions . Ash always has great sessions [...]

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SES San Jose 09 - SEO Tools of the Trade

August 12, 2009 1 Comment

On Tuesday afternoon of Search Engine Strategies San Jose, I attended “SEO Tools of the Trade: What’s in YOUR Toolbox?”
This session discusses the various tools available for search engine optimization management. The session was moderated by PJ Fusco, Natural Search Director for NetConcepts.

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Bruce Clay started off the session with a [...]

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