PPC Spend should be more than SEO

October 21, 2008 2 Comments

I recently read a great article on SEOMOZ.org entitled “The Disconnect in PPC vs. SEO Spending”. However, there are several assumptions and misconception that need to be addressed, not necessarily in the article, but in the comments that followed.
A larger portion of “search engine experts”, do not understand pay-per-click marketing. Hopefully, I can help [...]

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