On Monday, December 7, I will be speaking at Search Engine Strategies Chicago. My session is Point/Counterpoint: DIY SEM - The Pros & Cons, where we will discuss when and if you should bring PPC in-house. Joining me on this panel are two other great minds: Maia Benson with LexisNexis and Ryan Gibson of The [...]
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On Day 2 of Search Engine Strategies San Jose , one of my favorite sessions featured Tim Ash.
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Tim Ash is the President and CEO of SiteTuners.com . He is also the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions . Ash always has great sessions [...]
Continue reading about SES San Jose 09 - 7 Deadly Sins of Landing Page Design
On Tuesday afternoon of Search Engine Strategies San Jose, I attended “SEO Tools of the Trade: What’s in YOUR Toolbox?”
This session discusses the various tools available for search engine optimization management. The session was moderated by PJ Fusco, Natural Search Director for NetConcepts.
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Bruce Clay started off the session with a [...]
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Every year at Search Engine Strategies San Jose there is always one time slot that has multiple, intriguing sessions. This makes it very hard to pick the right one.
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Inevitably, I always feel I pick the wrong session. I hop out of that session and try to hear another one, but by [...]
Continue reading about SES San Jose 09 - 5 Great Sessions, 1 Time Slot
As mentioned before, I am attending Search Engine Strategies San Jose this year again. I am excited about several sessions, but specifically any that include the travel industry.
On Day 2, Wednesday, I will be attending “Four Paths to Success in a Tough Travel Economy”. As the session description says:
“Travel marketers discuss the challenges of [...]
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