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Paid Search Marketing
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John can often be found at various events discussing online marketing ..more
Social Media
January 11, 2013 No Comments
On January 17th, I am joining Market Motive to present on Google’s remarketing and social media. This is a free event. Attendees can register to attend this online workshop here: Social Media Workshop: Follow That Prospect! Remarketing and Social Media It’s not uncommon for me to speak about Google’s Remarketing. I am big fan of [...]
December 3, 2012 No Comments
Below are some great articles I’ve found over the past week. I wanted to share those with you. Fake Social Media It should be no surprise in this online marketing industry that there are those looking to make a quick buck on quick numbers. Many newcomers get suckered into buying likes and followers, but the [...]
November 23, 2012 No Comments
Nashville SEO & Internet Marketing group will be discussing Google’s Author Highlighting on Thursday, November 29. Let’s meetup there! I’ve wrote often about social signals in search. The simple fact is what happens in social media matters to search engines. Author Highlighting is a great way to bring social and personalization to search engine results. [...]
May 30, 2012 2 Comments
Today Google introduced Google+ Local. This affectively puts an end to what we currently know as Google Places. Below are some of the highlights from the recent announcement. Zagat Reviews – This was bound to happen after Google acquired Zagat in September, 2011 Local tab – By going directly to https://plus.google.com/local, users will be taken [...]
January 10, 2012 No Comments
Today, Google announced a major change to search engine results. This is probably one of the most significant changes I’ve seen to Google in quite a while. The new “Search Plus Your World” features begin rolling out immediately. The idea behind this new feature integrates traditional search results with shared items from a user’s network [...]
November 3, 2011 1 Comment
In a prior post, I discussed optimizing Facebook for search engine results. As we’ve seen, what you’ve do in social media has a direct effect on how (or if) you are found in search results. Not only does what you do in Facebook matter, Google+ also has a role in search engine results. They are [...]
October 24, 2011 1 Comment
As I’ve discussed in prior posts, what happens in social media has a direct effect in where your site is found in search engines. Last week, I mentioned how establishing social authority establishes search engine trust. Another element of social signals in search is the Facebook status message. Search engines often will index posts from [...]
October 17, 2011 1 Comment
As I’ve discussed in prior posts, social media has a direct effect on search engine rankings. Rankings have long been affected by authority. In the past, authority is often measured by inbound links to a website. The more quality links a site has, the more that site is considered an authoritative site. Higher authority sites [...]
October 3, 2011 Comments Off
As part of my series on the integration social signals in search, it’s time to discuss author highlighting in Google. Last week, we started with the timeline of how social media became integrated with search engines. It’s an ever-changing set of events. In the summer of 2011, Google announced the highlighting of the authorship of [...]
September 25, 2011 1 Comment
Over the next few weeks, I will be writing about “Social Signals in Search”. The fact is, what you do in Facebook, Twitter and Google+ directly affects search. How your site is found, indexed, and displayed is connected to social. I will dive into some of these specific areas moving forward. For now, I am [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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