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Paid Search Marketing
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Social Signals in Search
Social media is becoming more integrating into search engine rankings. Below you will find several articles that dive deeper into the social signals in search.
January 10, 2012 No Comments
Today, Google announced a major change to search engine results. This is probably one of the most significant changes I’ve seen to Google in quite a while. The new “Search Plus Your World” features begin rolling out immediately. The idea behind this new feature integrates traditional search results with shared items from a user’s network [...]
November 3, 2011 1 Comment
In a prior post, I discussed optimizing Facebook for search engine results. As we’ve seen, what you’ve do in social media has a direct effect on how (or if) you are found in search results. Not only does what you do in Facebook matter, Google+ also has a role in search engine results. They are [...]
October 24, 2011 1 Comment
As I’ve discussed in prior posts, what happens in social media has a direct effect in where your site is found in search engines. Last week, I mentioned how establishing social authority establishes search engine trust. Another element of social signals in search is the Facebook status message. Search engines often will index posts from [...]
October 17, 2011 1 Comment
As I’ve discussed in prior posts, social media has a direct effect on search engine rankings. Rankings have long been affected by authority. In the past, authority is often measured by inbound links to a website. The more quality links a site has, the more that site is considered an authoritative site. Higher authority sites [...]
October 3, 2011 No Comments
As part of my series on the integration social signals in search, it’s time to discuss author highlighting in Google. Last week, we started with the timeline of how social media became integrated with search engines. It’s an ever-changing set of events. In the summer of 2011, Google announced the highlighting of the authorship of [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
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