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Sports

NFL and Search Engine Marketing

September 6, 2007 Comments Off

The NFL season kicks off today with a big sigh of relief from the Ellis household. It is a family event for us. As a long-time sports fan, my wife is just excited as me. As I prepare myself for the game, I thought of a few football clichés that relate to pay-per-click marketing. It’s [...]

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A Search Engine Marketing lesson from the Ole Ball Coach

July 15, 2007 Comments Off

I must be ready for football, when I am making analogies between search marketing and Steve Spurrier. However, he is one of the best for a reason. Spurrier has always had the great ability to “coach ‘em up.” The University of South Carolina coach uses the “throw-to-the-spot” offense. It is a simple concept. Instead of [...]

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Yahoo! comes to Nashville, with Rivals.com purchase

June 21, 2007 Comments Off

On his second day at work as the new CEO of Yahoo, Jerry Yang signed the acquisition papers for Rivals.com. It is a move that hopes to move Yahoo closer to the obsessive sports fans. Rivals.com is vast online site that features college and high school sports, along with recruiting information. Based in Brentwood, TN, [...]

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The NFL Draft has arrived

April 27, 2007 Comments Off

The NFL Draft is the most exciting moment in the spring for hard-core NFL fans, like me. The draft keeps us going. It refuels us until training camp starts. As I get my NFL fix, below are some random thoughts I have about the 2007 draft. If Calvin Johnson is the best player in the [...]

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