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Paid Search Marketing

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Read the most recent blog posts on pay-per-click marketing ..more

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Class, Training, Webinars

John can often be found at various events discussing online marketing ..more

Travel

VRMA Conference 2011

September 19, 2011 No Comments

Are you attending VRMA Conference 2011 in Orlando this year? Let’s connect. To all my travel industry readers: I will be in Orlando and would love to connect with anyone attending the Vacation Rentals Management Association Conference. I have attended multiple times over the past 5 years, including speaking at several sessions about online marketing. [...]

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Smushed Baby and Home Away

February 2, 2011 1 Comment

Around this time last year, I was dominating organic search results with a few Super Bowl commercial keywords. (Ask me about that later). I noticed Home Away is back on the horse again with a Super Bowl Ad. This time they are smushing babies, with a test baby, to show the problems with small hotel [...]

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My Favorite Online Marketing Articles from 2008

December 16, 2008 Comments Off

SEO The Infallible SEO Option by Seo-Theory.com, Michael Martinez – Michael stresses that content is still king. Quality, well-written content solves many SEO issues. Too many SEO’s spend too much time discussing and worrying about page sculpting, purchasing links, duplicate content, no-follows, and many other minor factors. By creating useful content many ranking problems are [...]

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Vertical Search leads to mistrust

October 7, 2008 1 Comment

I am still not on the vertical search bandwagon. I know it’s the latest buzz word in the search engine marketing community, but I am not sold that it’s the Google Killer as some would believe. Vertical search is not new. It has been around for many years. It’s only now that it’s “blog worthy” [...]

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Vertical Search – the Precision is the Problem

September 24, 2008 Comments Off

My effort to find more information about vertical search has proven to be road full of vague speak and unclear definitions. As I mentioned before, I think we now know: What is Vertical Search? However, part of those definitions included providing the users with relevant and precision results. The beauty and curse of vertical search [...]

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