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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Travel
September 19, 2011 Comments Off
Are you attending VRMA Conference 2011 in Orlando this year? Let’s connect. To all my travel industry readers: I will be in Orlando and would love to connect with anyone attending the Vacation Rentals Management Association Conference. I have attended multiple times over the past 5 years, including speaking at several sessions about online marketing. [...]
February 2, 2011 1 Comment
Around this time last year, I was dominating organic search results with a few Super Bowl commercial keywords. (Ask me about that later). I noticed Home Away is back on the horse again with a Super Bowl Ad. This time they are smushing babies, with a test baby, to show the problems with small hotel [...]
December 16, 2008 Comments Off
SEO The Infallible SEO Option by Seo-Theory.com, Michael Martinez – Michael stresses that content is still king. Quality, well-written content solves many SEO issues. Too many SEO’s spend too much time discussing and worrying about page sculpting, purchasing links, duplicate content, no-follows, and many other minor factors. By creating useful content many ranking problems are [...]
October 7, 2008 1 Comment
I am still not on the vertical search bandwagon. I know it’s the latest buzz word in the search engine marketing community, but I am not sold that it’s the Google Killer as some would believe. Vertical search is not new. It has been around for many years. It’s only now that it’s “blog worthy” [...]
September 24, 2008 Comments Off
My effort to find more information about vertical search has proven to be road full of vague speak and unclear definitions. As I mentioned before, I think we now know: What is Vertical Search? However, part of those definitions included providing the users with relevant and precision results. The beauty and curse of vertical search [...]
July 23, 2008 Comments Off
I interrupt my typical online marketing post … Anyone who knows me knows that I have a fascination with Walt Disney World. My daughter, 6, has been to Disney World 4 times. That seems like a lot for those who fall into the “don’t get it” category. But for the others, you understand. Each of [...]
July 6, 2008 Comments Off
It is that time of year again. Time to book your trip for San Jose. Time to call you old friends and arrange dinner plans. Time to get the budget approved Time to call your account managers Time to get a swag wish list from all your friends Time to convince the boss there really [...]
April 28, 2008 1 Comment
I am speaking at the VRMA (Vacation Rental Managers Association) Western Seminar in Las Vegas. This is the 21st year of this annual event. VRMA Western Seminar will take place at the Golden Nugget in Las Vegas on Wednesday, April 30 and Thursday, May 1. This VRMA event will feature educational sessions on Owner Relations, [...]
April 18, 2008 Comments Off
Universal Search is the blended results Google announced last year. The official announcement was May 16, 2007. The new search results blend listings from news, video, images, maps, and the traditional “blue links”. Google’s Universal Search has still not exploded on to the travel segment as I expected it would 6 months ago, but that [...]
March 25, 2008 Comments Off
I will be speaking at the VRMA Eastern Seminar in Myrtle Beach next week. The 17th Annual Vacation Rental Management Association Eastern Seminar focuses on providing information to improve the operation of a vacation rental management company. My session will be a SEO Site Clinic. I am joined by Trent Blizzard, Blizzard Internet Marketing. We [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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