icon

Paid Search Marketing

Up to date on PPC?

Read the most recent blog posts on pay-per-click marketing ..more

icon

Learn More

Class, Training, Webinars

John can often be found at various events discussing online marketing ..more

vertical search

SES Chicago: Getting Vertical Search Right

November 30, 2008 2 Comments

I am speaking at Search Engine Strategies Chicago this year. The session I am participating in is “Getting Vertical Search Right”. Being directly involved in the travel industry, I will have a different opinion on vertical search than many of my co-speakers. I do not see the sense of urgency and immediate need for vertical [...]

Continue Reading »

Vertical Search leads to mistrust

October 7, 2008 1 Comment

I am still not on the vertical search bandwagon. I know it’s the latest buzz word in the search engine marketing community, but I am not sold that it’s the Google Killer as some would believe. Vertical search is not new. It has been around for many years. It’s only now that it’s “blog worthy” [...]

Continue Reading »

Vertical Search – the Precision is the Problem

September 24, 2008 Comments Off

My effort to find more information about vertical search has proven to be road full of vague speak and unclear definitions. As I mentioned before, I think we now know: What is Vertical Search? However, part of those definitions included providing the users with relevant and precision results. The beauty and curse of vertical search [...]

Continue Reading »

What is Vertical Search?

September 18, 2008 Comments Off

This is the start of a series of articles I will post on Vertical Search.  Vertical search is a popular buzzword in the search community now.  Over the next several weeks I plan to examine many of the aspects of vertical search. Topics will include, but not be limited to the following:  Is vertical search [...]

Continue Reading »