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Paid Search Marketing
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vertical search
November 30, 2008 2 Comments
I am speaking at Search Engine Strategies Chicago this year. The session I am participating in is “Getting Vertical Search Right”. Being directly involved in the travel industry, I will have a different opinion on vertical search than many of my co-speakers. I do not see the sense of urgency and immediate need for vertical [...]
October 7, 2008 1 Comment
I am still not on the vertical search bandwagon. I know it’s the latest buzz word in the search engine marketing community, but I am not sold that it’s the Google Killer as some would believe. Vertical search is not new. It has been around for many years. It’s only now that it’s “blog worthy” [...]
September 24, 2008 Comments Off
My effort to find more information about vertical search has proven to be road full of vague speak and unclear definitions. As I mentioned before, I think we now know: What is Vertical Search? However, part of those definitions included providing the users with relevant and precision results. The beauty and curse of vertical search [...]
September 18, 2008 Comments Off
This is the start of a series of articles I will post on Vertical Search. Vertical search is a popular buzzword in the search community now. Over the next several weeks I plan to examine many of the aspects of vertical search. Topics will include, but not be limited to the following: Is vertical search [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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