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Paid Search Marketing
Up to date on PPC?
Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
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September 3, 2011 1 Comment
No doubt Facebook is a huge part of our culture these days. Over 10% of all US web traffic is going to Facebook (Source:HitWise). Of course, there are many that are not participating in Facebook. I certainly understand the need to stay away. There are plenty of negative drawbacks. The Toyota Venza commercial (see below) [...]
May 25, 2011 2 Comments
It seems Microsoft and Google have revved up the online battle on television. Last week, Microsoft announced that Bing query results will have more Facebook integration. The hope is having your friends as influencers will persuade users to switch from Google to Bing. In conjunction with this announcement, Microsoft followed up with two commercials showing [...]
March 28, 2011 Comments Off
In 2010, starting with the Super Bowl commercial Parisian Love , Google revealed a series of “Search Stories” . This resulted in many self-created and fun videos. As good as these videos were, there was one major item left out of Google’s efforts. They left out the value of AdWords. That’s now changed with some [...]
February 2, 2011 1 Comment
Around this time last year, I was dominating organic search results with a few Super Bowl commercial keywords. (Ask me about that later). I noticed Home Away is back on the horse again with a Super Bowl Ad. This time they are smushing babies, with a test baby, to show the problems with small hotel [...]
December 28, 2010 Comments Off
Based on billions of worldwide searches in 2010, below is a 2010 year in review from Google.
October 14, 2010 Comments Off
The Display Campaign Optimizer is a recent tool by Google that optimizes ad placement based on a targeted CPA. The goal is to deliver as many conversions as possible at the lowest cost possible. The Display Campaign Optimizer takes into account landing page and ad quality, similar to the quality score formula. Because it’s on [...]
September 8, 2010 3 Comments
Catch out my recent article on SearchEngineLand.com, Will Google Instant Kill The Long Tail?, for some of my immediate concerns about Google Instant. If you missed the details, here are a few videos to catch you up.
September 6, 2010 Comments Off
Recently, I started a new project with Gavin Richardson, Sticky Sheep. The idea of Sticky Sheep came from many conversations when comparing church and business. Gavin & I started developing a book concept, that eventually led to StickySheep.com We are still working on the book, but took some time off to gain perspective and put [...]
August 28, 2010 Comments Off
I am not sure if I am on board with this yet, but below is the information on enhanced PPC. Have you tried it yet?
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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