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Get More Facebook Likes

September 3, 2011 1 Comment

No doubt Facebook is a huge part of our culture these days. Over 10% of all US web traffic is going to Facebook (Source:HitWise). Of course, there are many that are not participating in Facebook. I certainly understand the need to stay away. There are plenty of negative drawbacks. The Toyota Venza commercial (see below) [...]

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The Search Battle on TV

May 25, 2011 2 Comments

It seems Microsoft and Google have revved up the online battle on television. Last week, Microsoft announced that Bing query results will have more Facebook integration. The hope is having your friends as influencers will persuade users to switch from Google to Bing. In conjunction with this announcement, Microsoft followed up with two commercials showing [...]

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Google AdWords Search Stories

March 28, 2011 Comments Off

In 2010, starting with the Super Bowl commercial Parisian Love , Google revealed a series of “Search Stories” . This resulted in many self-created and fun videos. As good as these videos were, there was one major item left out of Google’s efforts. They left out the value of AdWords. That’s now changed with some [...]

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Smushed Baby and Home Away

February 2, 2011 1 Comment

Around this time last year, I was dominating organic search results with a few Super Bowl commercial keywords. (Ask me about that later). I noticed Home Away is back on the horse again with a Super Bowl Ad. This time they are smushing babies, with a test baby, to show the problems with small hotel [...]

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Google 2010 in Review Video

December 28, 2010 Comments Off

Based on billions of worldwide searches in 2010, below is a 2010 year in review from Google.

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Google Display Campaign Optimizer – PPC Video of the Week

October 14, 2010 Comments Off

The Display Campaign Optimizer is a recent tool by Google that optimizes ad placement based on a targeted CPA. The goal is to deliver as many conversions as possible at the lowest cost possible. The Display Campaign Optimizer takes into account landing page and ad quality, similar to the quality score formula. Because it’s on [...]

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Introducing Google Instant

September 8, 2010 3 Comments

Catch out my recent article on SearchEngineLand.com, Will Google Instant Kill The Long Tail?, for some of my immediate concerns about Google Instant. If you missed the details, here are a few videos to catch you up.

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My messiness exposed in video

September 6, 2010 Comments Off

Recently, I started a new project with Gavin Richardson, Sticky Sheep. The idea of Sticky Sheep came from many conversations when comparing church and business. Gavin & I started developing a book concept, that eventually led to StickySheep.com We are still working on the book, but took some time off to gain perspective and put [...]

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Enhanced PPC Bidding – PPC Video of the week

August 28, 2010 Comments Off

I am not sure if I am on board with this yet, but below is the information on enhanced PPC. Have you tried it yet?

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This is me … at Connected Marketing Week

August 11, 2010 Comments Off

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