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Paid Search Marketing
Up to date on PPC?
Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Video
October 14, 2010 No Comments
The Display Campaign Optimizer is a recent tool by Google that optimizes ad placement based on a targeted CPA. The goal is to deliver as many conversions as possible at the lowest cost possible. The Display Campaign Optimizer takes into account landing page and ad quality, similar to the quality score formula. Because it’s on [...]
September 8, 2010 3 Comments
Catch out my recent article on SearchEngineLand.com, Will Google Instant Kill The Long Tail?, for some of my immediate concerns about Google Instant. If you missed the details, here are a few videos to catch you up.
September 6, 2010 Comments Off
Recently, I started a new project with Gavin Richardson, Sticky Sheep. The idea of Sticky Sheep came from many conversations when comparing church and business. Gavin & I started developing a book concept, that eventually led to StickySheep.com We are still working on the book, but took some time off to gain perspective and put [...]
August 28, 2010 Comments Off
I am not sure if I am on board with this yet, but below is the information on enhanced PPC. Have you tried it yet?
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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