June 29, 2010 No Comments
In the video below, Jason Elkins, of Transparent Social Media, and Bill Seaver discuss our upcoming Social Media & SEO Boot Camp.
“The primary goal of Social Media & SEO Boot Camp is that everyone walks away with a clear idea of how social media and search engine optimization fits into their own business. By [...]
June 15, 2010 No Comments
Here is a good illustration on how to setup and test and experimental test in AdWords. AdWords Campaign Experiments (ACE) allows users to test and measure changes within a campaign through low risks.
April 26, 2010 No Comments
Below is a simple, but great video on expanding your keyword list.
This video reminds us to separate AdGroups by relevant keywords. Although, it’s important to note, AdGroups should organized by text ads not keywords. However, in a perfect scenario these two should coincide. If a text ad does not match the keywords, [...]
April 18, 2010 No Comments
I decided to follow Bill Seaver’s lead and start a video of the week. Unlike the videos on MicroExplosion.com, these new videos will focus on pay-per-click marketing.
Join me each week as I post some of my favorite tutorials, tips, or news videos as it relates to PPC.
The week’s video features Google’s Chief Economist, Hal [...]
December 16, 2009 4 Comments
If your idea of search engine optimization is meta tags, site submissions, and keyword stuffed content, then keep reading.
The fact is many of the old SEO tactics are dead. It is not to say you can’t still use meta tags and submit your sites to search engines. Those tactics, if done properly, won’t hurt. [...]
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