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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
Video
July 31, 2010 Comments Off
Trada is creating a lot of buzz in the search marketing community. In a simple definition, Trada brings crowdsourcing to pay-per-click marketing. I still have tons of questions and skepticism, but willing to see how it goes. Google Ventures recently announced it has invested $5.75 million in Trada, see details here: http://trada.com/blog/2010/07/21/google-ventures-funding/ Check out the [...]
July 9, 2010 Comments Off
No, I am not moving. That has become my new favorite quote. In fact, it is only a matter of time before we all start using it. For those who are not up to speed, here is the background: “I’m going to take my talents to South Beach and join the Miami Heat.” With those [...]
June 29, 2010 Comments Off
In the video below, Jason Elkins, of Transparent Social Media, and Bill Seaver discuss our upcoming Social Media & SEO Boot Camp. “The primary goal of Social Media & SEO Boot Camp is that everyone walks away with a clear idea of how social media and search engine optimization fits into their own business. By [...]
June 15, 2010 Comments Off
Here is a good illustration on how to setup and test and experimental test in AdWords. AdWords Campaign Experiments (ACE) allows users to test and measure changes within a campaign through low risks.
April 26, 2010 Comments Off
Below is a simple, but great video on expanding your keyword list. This video reminds us to separate AdGroups by relevant keywords. Although, it’s important to note, AdGroups should organized by text ads not keywords. However, in a perfect scenario these two should coincide. If a text ad does not match the keywords, then the [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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