March 21, 2010 No Comments
Google AdWords offers several options for those who want to target their pay-per-click campaigns to specific regions or languages.
First, Google needs to know where the user’s location is before it can target the specific campaigns. Google uses a combination of several criteria to determine the geographic location of the searcher.
Google Domains – Google uses multiple [...]
March 17, 2010 No Comments
As part of a constant education on the details of paid search, today I am focusing on AdWords’ policies.
Google’s paid search advertising program is guided by 3 main categories of text ad policies: Editorial, Content, and Link.
Text ads describe the product or service of an advertiser and usually contain action-oriented copy to drive traffic [...]
February 1, 2010 2 Comments
I discuss and write often about the Google Content Network. However, sometimes I forget to go bring it back to the basics.
What is the Google Content Network?
Google allows advertisers to place ads on “relevant” websites. This is the Content Network, a contextual targeting advertising network. Google analyzes each site’s content and matches that with [...]
January 22, 2010 No Comments
If you have caught any news this week you heard about the recent Massachusetts election. Scott Brown, Republican, defeated Democrat Martha Coakley in a race for the U.S. Senate seat formerly held by the late Ted Kennedy.
But what you may not have heard is the online marketing technique Brown used to win. Twitter? Maybe. YouTube? [...]
December 16, 2009 6 Comments
If your idea of search engine optimization is meta tags, site submissions, and keyword stuffed content, then keep reading.
The fact is many of the old SEO tactics are dead. It is not to say you can’t still use meta tags and submit your sites to search engines. Those tactics, if done properly, won’t hurt. [...]
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