March 17, 2010 No Comments
As part of a constant education on the details of paid search, today I am focusing on AdWords’ policies.
Google’s paid search advertising program is guided by 3 main categories of text ad policies: Editorial, Content, and Link.
Text ads describe the product or service of an advertiser and usually contain action-oriented copy to drive traffic [...]
February 24, 2010 1 Comment
On March 6, Nashville’s best online minds gather to discuss “finding your digital voice”, at PodCamp Nashville. I often find myself trying to convince newbies to attend PodCamp. Because of that, I have put together my Top 5 Reasons to Attend PodCamp Nashville
1. There is something for everyone
From sessions on location-based services to information on [...]
February 18, 2010 9 Comments
Although I discussed my job very little on this blog, I have spent the last 4 years as a Senior Online Marketing Manager in the travel industry. As of today, I am phasing out of this position.
The position taught me a lot and I am very grateful for the friends I have made during [...]
February 5, 2010 5 Comments
I am asked often, as pay-per-click “professional”, why do I not use bid management software. Arguing against PPC automation is often futile in the search marketing community. We are often bombarded with software vendors that seem to dominate the conversation. Our voice, from an in-house perspective, is often shunned.
First, let me clear up one misconception [...]
February 1, 2010 2 Comments
I discuss and write often about the Google Content Network. However, sometimes I forget to go bring it back to the basics.
What is the Google Content Network?
Google allows advertisers to place ads on “relevant” websites. This is the Content Network, a contextual targeting advertising network. Google analyzes each site’s content and matches that with [...]
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