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Google Privacy Changes: For the better?

January 25, 2012 No Comments

Google announced a new update to its privacy policy recently that may (or may not) be an improvement. The new change “allows” Google to combine our information and history across one large channel, effective March 1. Google’s new policy combines 60 different policies across multiple Google avenues into one main privacy policy. To the average [...]

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AdWords Ad Extensions

January 24, 2012 No Comments

Over the past two years, I have been a big fan of what Google has done with AdWords Ad Extensions. These extensions allow advertisers to expand the standard text ad with additional lines and details. Google Adwords Ad Extensions help searchers learn even more about product details and services. There is not an additional charge [...]

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Google Plus My World

January 10, 2012 No Comments

Today, Google announced a major change to search engine results. This is probably one of the most significant changes I’ve seen to Google in quite a while. The new “Search Plus Your World” features begin rolling out immediately. The idea behind this new feature integrates traditional search results with shared items from a user’s network [...]

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Facebook Advertising – Body Copy

January 2, 2012 1 Comment

As we discussed in the prior post on Facebook advertising, an ad starts with a great image. After the user’s attention is grabbed it’s essential to follow-through with proper copy. The best Facebook ads consist of three important areas: Action, Offer, and User Benefits. Below I will cover these in more detail. 1. Action – [...]

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Yes, Virginia, There is a Santa Claus

December 12, 2011 No Comments

We take pleasure in answering thus prominently the communication below, expressing at the same time our great gratification that its faithful author is numbered among the friends of The Sun: Dear Editor— I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, “If you see it in [...]

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