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Paid Search Marketing
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Read the most recent blog posts on pay-per-click marketing ..more
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Class, Training, Webinars
John can often be found at various events discussing online marketing ..more
January 25, 2012 No Comments
Google announced a new update to its privacy policy recently that may (or may not) be an improvement. The new change “allows” Google to combine our information and history across one large channel, effective March 1. Google’s new policy combines 60 different policies across multiple Google avenues into one main privacy policy. To the average [...]
January 24, 2012 No Comments
Over the past two years, I have been a big fan of what Google has done with AdWords Ad Extensions. These extensions allow advertisers to expand the standard text ad with additional lines and details. Google Adwords Ad Extensions help searchers learn even more about product details and services. There is not an additional charge [...]
January 10, 2012 No Comments
Today, Google announced a major change to search engine results. This is probably one of the most significant changes I’ve seen to Google in quite a while. The new “Search Plus Your World” features begin rolling out immediately. The idea behind this new feature integrates traditional search results with shared items from a user’s network [...]
January 2, 2012 1 Comment
As we discussed in the prior post on Facebook advertising, an ad starts with a great image. After the user’s attention is grabbed it’s essential to follow-through with proper copy. The best Facebook ads consist of three important areas: Action, Offer, and User Benefits. Below I will cover these in more detail. 1. Action – [...]
December 12, 2011 No Comments
We take pleasure in answering thus prominently the communication below, expressing at the same time our great gratification that its faithful author is numbered among the friends of The Sun: Dear Editor— I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, “If you see it in [...]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
Follow John on Twitter, call the number below, or complete the contact form for more information ..more
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