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February 24, 2015
(This article was originally posted on CrescentInteractive.com) Video’s role in marketing is dramatically increasing every day. Recently, Twitter added promoted videos as an option. Last year, Facebook enhanced video metrics. Video remarketing is another great option within Google Remarketing by opening up your audience to a much larger list. Expanding the audience provides great […]
February 10, 2015
(This article was originally posted on CrescentInteractive.com) If you have attended any of my presentations of have read any of my blog posts over the past 3 years, you’ll know that I am big fan of Remarketing. One recent new addition to Google is Remarketing Lists for Search Ads (RLSA). This allows you to […]
January 27, 2015
With the announcement today that Google Fiber is coming to Nashville, the first question everyone had is: What about my street?
October 8, 2014
Facebook recently introduced, or rather re-launched, Atlas. Atlas is an ad-serving platform that will allow Facebook ads to show on sites, outside of Facebook. I wrote about the new platform in detail at CrescentInteractive.com: Facebook calls this People Based Marketing. This is essentially what Google Remarketing is. It targets people, not sites. But Google Remarketing […]
July 18, 2014
Have you checked out my new podcast yet? I’d love for you to give it a listen. We’ve recently published episode 3. I have many search engine topics lined up over the next few episodes, including bringing on several of my search engine marketing friends. We will talk about the latest topics in the world […]
May 28, 2014
The free bird leaps on the back of the wind and floats downstream till the current ends and dips his wings in the orange sun rays and dares to claim the sky. But a bird that stalks down his narrow cage can seldom see through his bars of rage his wings are clipped and his […]
February 17, 2014
I recently heard a professional writer discussing his learning process. As part of his growing, he decided to learn a new poem every month. It would not only expand his knowledge, but it would help him recognize literature and life beyond his usual topics. Why Not Me? My first thought was, good for him. However, […]
January 29, 2014
Be sure to check out the latest Nashville SEO & Internet Marketing Meetup on Thursday, January 30, 2014. All attendees should RSVP on Meetup.com, here http://www.meetup.com/Nashville-SEO-Group/events/152231502/ This month’s agenda is “The Future of Search: Google’s Hummingbird“. It should be a great opportunity to discuss how these new changes will effect your marketing efforts. Hummingbird is […]
December 26, 2013
There are two recent videos that represent Nashville over the past year. It’s especially hard for those talented songwriters that come to town and have dreams killed by “the man” looking for something “more country”
December 20, 2013
It’s that time of the year again we all start making predictions for upcoming changes. From online marketing changes to Oscar predictions there are list everywhere. With that being said, I’ll start with my first list of predictions: NFL Black Monday. That’s traditionally the Monday after the last Sunday of regular season football. It’s the […]
As a leading search engine marketing consultant, John has helped many companies increase return on ad spend through advanced pay-per-click marketing techniques and search engine optimization.
John can often be found throughout the country speaking on search engine marketing, as well as conducting various classes and seminars.
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