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Say No to AdWords “improved” Phrase and Match Types … for now

April 27, 2012 No Comments

It’s been quite a busy week for Google AdWords. There have been lots of PPC changes. Most for good, but then there is the “improvements” to match types. Google announced new matching behavior for phrase and exact match keywords on April 17th. According to the announcement: “This will change soon. Starting in mid-May, phrase and [...]

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Target Marketing: Brilliant or Creepy?

April 16, 2012 2 Comments

I am no stranger to speaking on remarketing. In fact, it’s one of my favorite features that Google has introduced over the past several years. It’s powerful, selective, and … yet, to some, slightly creepy marketing. Over the past weekend I spoke about remarketing at PodCamp Nashville. Below is my presentation. I would love to [...]

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Site Review: Nashville Symphony

April 3, 2012 2 Comments

I have another volunteer for my series of site reviews. These series have turned out to be quite a hit. The real gems are in the comments. So please leave your nuggets of information below. Nancy VanReece, Social Media Strategist and Website Manager for the Nashville Symphony, has asked that “we” take a look at [...]

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New AdWords Enhancements

March 25, 2012 No Comments

There have been quite a few changes to Google AdWords over the past month, below is a brief summary. As always, let me know if you have any questions. New Display Network Tab

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PodCamp Nashville: Let the Tour Begin

March 15, 2012 No Comments

PodCamp Nashville is April 14th. If you are not familiar with the event, check out the details here: www.PodCampNashville.org. With the first post in the Blog Tour, I wanted to start off with some basic answer to common questions about PodCamp Nashville. What is PodCamp? PodCamp is a free “unconference” hosted by volunteers. It’s the [...]

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